ZABA Real Estate

ZABA Bragg Creek Real Estate was keen to tie into their existing symbiotic relationship with the Bragg Creek area which they represent whilst also addressing their connection with Royal LePage Benchmark. They requested a clean contemporary look which could capture all this whilst not losing the fact that they deal in real estate. However they also requested that the identity did not go down the well-trodden "rooftop and trees" idea. Of course, the necessity for the branding to be able to flow easily through the rest of their marketing materials was paramount. In this regard, particular emphasis was placed on their individual property brochures which were to be in a format that they could easily modified in-house as they were needed.

The result was a simple graphic representation of "Banded Peak", a well known local mountain that is closely affiliated with Bragg Creek, which incorporates the letter "Z". The strong black and light blue coloring are carried through to their marketing materials in a neutral manner so as not to overpower the visual impact of the professional photography which they commission for every property.

The beauty of the "Z Banded Peak" as the French say, is it's positive and negative representations representing the changing face of the mountain through the seasons as its blanket of snow covers and uncovers it.