yourcoffeeishere.com
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As a major wholesaler of the popular K-Cup coffee products, brewing systems and accessories, yourcoffeeishere.com was keen to rebrand themselves with an identity and website that clearly identified them as one of the major players in the online K-Cup distribution marketplace. Ease of use for the consumer was paramount, whether they made consistently large, or occasionally small orders.

The result is a brand identity and website design which doesn't overpower or complicate the coffee buying experience for the consumer, efficiently guiding them through the website and allowing them to get in, order and get out as quickly as possible. And although intentionally geared towards wholesale distribution, it was important not to alienate any retail vistors.

The client was very keen to get the basic rebranded site up and running in the shortest conceivable timeframe - the project went from initial briefing to fully functioning site in just over two weeks - and then add functionality and features on a monthly basis, which will be based on input from both staff and existing consumer feedback.

This multi-phase approach is often good practice in situations where creation of a website is time sensitive. It enables rapid development of a basic site for the lowest cost possible, then allows future resources (including the net profits from the now functioning site) to be allocated effectively to the continuing site development. And by spreading the total cost of the project over a longer period, it becomes a lot friendlier on the wallet which is always a good thing..